UPDATED QUARTERLY TO DEPICT OUR MOST RECENT PROJECT EXECUTIONS AND CAMPAIGN SUCCESSES
We sledged into the festive period with London’s very own ‘Masters of Merry’, Fortnum & Mason, a brand new client who challenged us to amplify their upcoming festive celebrations. A three-part eventing series, which comprised of, a star studded launch for Fortnums second recipe book, ‘Chirstmas & Other Winter Feasts’ written by Tom Parker Bowles, the VIP launch of Skate at Somerset House and the sixth annual tree lighting ceremony at the Royal Exchange, with Claudia Winkleman. Discover how 22 | 43 developed each project to maximize ROI through design, performance and effective brand placement opportunities.
Christmas & Other Winter Feasts
Christmas Tree Lighting Ceremony
Client: Fortnum & Mason
Location: Somerset House
Brief: To Launch Skate at Somerset House
For the launch of Londons most spectacular ice rink ‘Skate at Somerset House’ with Fortnum & Mason, 22 | 43 unwrapped a surprise performance from the cast of Dreamgirls.
In partnership with some of the Westend’s greatest minds, we produced an unexpected show stopping moment as the show’s leading ladies, Brennyn, Marisha and Asmeret took to the main Balcony and performed a selection of songs from the hit musical’s soundtrack, followed by a sprinkling of 1960’s soul renditions of Christmas classics.
An extraordinary perfromance for one night only!
Client: Fortnum & Mason
Location: London Piccadilly
Brief: Christmas & Other Winter Feasts - Tom Parker Bowles
Capturing the magic and finest festive traditions of Fortnum & Mason, Christmas & Other Winter Feasts gathers everything you need to enjoy a truly delicious winter.
Supporting the star studding launch, 22 | 43 directed the production and visual installations for the VIP party. Hosted in the Diamond Jubilee Tea Salon, we brought ‘Christmas & Other Winter Feasts’ to life, lifting the identity and illustrations from the book and incorporating them throughout.
Amongst numerous production elements, our gorgeous installation of Fortnum's hampers with cascading balloons en masse provided an effective solution for a quick turn around from trade. The scene was set for a memorable gathering of London's most glamorous social, fashion and foodie set to celebrate the launch.
VIP Guests in attendance included The Duchess of Cornwall, Tess Daley, Stanley Tucci, Jimmy Carr and Mark Hix.
Client: Fortnum & Mason
Location: The Royal Exchange, City Of London
Brief: Christmas Light Ceremony
To celebrate the launch of Fortnum & Mason's new boutique and bar at The Royal Exchange, and to inaugurate the sixth annual Christmas Tree lighting ceremony, 22 | 43 were commissioned to produce, co-ordinate and oversea the public proceedings.
An army of male models dressed in Fortnum & Mason red coats, adorned with Hampers led the ceremony revealing the star for the evening to switch on the Christmas lights, Claudia Winkleman appeared for a dazzling moment with the crowd gathered outside the Royal Exchange. Fortnum & Mason had officially landed in the City of London! Guests enjoyed Fortnums mulled wine, Hot Chocolate and mince pies with traditional Christmas Carols form the East London Chorus.
Location: Facebook HQ, London
Brief: Thrive - A Facebook Experience
Thrive – A concept co-curated by 22 | 43, was delivered as part of an external engagement and immersion brief from Facebook, aimed at providing their key advertising client, Publicis Media with an enriching insight into the Facebook ethos, culture and core values.
Incorporating inspirational and thought provoking talks from critically acclaimed TED speaker Dr Kate Stone & Head Coach of England Netball Team, Tracey Neville MBE. Other subjects covered via various creative mediums include: The Future of Tech, Artificial Intelligence, Diversity & Authenticity and Sharing The Love.
Client: Agnona / Modus BPCM
Location: Agnona, London
Brief: Store Launch
Appointed by ModusBPCM to deliver an elegant cocktail party to celebrate the opening of Agnona’s first stand alone store in the UK. Creative Director of the brand Simon Holloway co-hosted along side English model and face of the brand Edie Campbell.
The launch was attended by an array of key fashion media as well as the likes of Alexis Foreman, Yasmin Mills, Annely Bouma and Jemma Mornington.
Client: Zenith Media, Publicis Groupe
Location: The Science Museum & The Design Museum
Brief: Global Client & CEO Conference
We generated, directed and executed over 90 dedicated staff, 32 key speakers, nine global tech giants and eight innovate start-ups, over a three-day schedule, for 400 international guests.
We showed guests new ways to engage with their audiences over key social media platforms such as Twitter, Snapchat and Instagram, whilst demonstrating a plethora of products & experiential digital platforms such as Oculus, available through social media leader Facebook. 22 | 43 were once again tasked with curating a home environment, to show just how immersive the Amazon product offering is amidst everyday life, including Fire TV & Alexa.
Our efforts during this project expanded far beyond the delivery of the three-day eventing series, with the exclusive acquisition of ME Hotel London to accommodate over 140 senior international Publicis Groupe delegates and a private screening at the Design Museum, to enhance the way in which internal business objectives were cascaded across all international markets.
Client: Value Retail, Bicester Village
Location: Aynhoe Park, Oxford
Brief: VIP Dinner for 32 Key International Press & Influencers.
Commissioned to deliver a high profile bespoke dinner for Bicester Village to celebrate their retail expansion project, launching 30 new stores. Aynhoe Park, a grade 1 listed 17th century estate was the setting to create a delectable evening for 32 VIP guests hosted by Desiree Bollier- Chair & Global Merchant at Value Retail.
We created a traditional menu in keeping with the setting, rehearsed and served by an immaculate cohort of male model waiters. Every visual detail carefully considered, from hues of seasonal floristry to bespoke candles flown from Denmark to complement the array of antique silverware which adorned the tablescape.
Client: Value Retail
Location: Marylebone Station
Brief: Bicester Village, Press Launch
Orchestrated and delivered a tailor-made brunch for 300 key journalists travelling from London Marylebone train station to Bicester Village to embark on Value Retail's expansion press launch.
Working closely with Chiltern Railways, we were challenged to take over a scheduled train service and transform the interior of the standard locomotive, into a luxury silver service restaurant on the move, complete with fine monogrammed linen and flowers. The turnaround time was only nine minutes before the train departed, which most branded impossible.
Client: Polo Ralph Lauren
Location: Polo Ralph Lauren Mansion, Oxford
Brief: To Launch The Largest European Store
We were appointed by Polo Ralph Lauren to host an intimate cocktail and private store preview for a selection of domestic VIP customers to celebrate the launch of their biggest store in Europe.
Customers experienced bespoke monogramming of polo shirts, personalised embossing on leather goods and had the opportunity to capture a true likeness of themselves via our live illustrator
Following New York Fashion Week, where Ralph Lauren showcased his diversecollection of vintage luxury automobiles, we decided to animate the new store entrance with an installation of our very own classic super cars, a Ferrari F40 and vintage Bentley Blower.
Client: Orlebar Brown
Location: B&B Italia, South Kensington
Brief: 10th Birthday Celebration
To commemorate 10 years of men's swimwear label, Orlebar Brown, we took over the B&B Italia Flagship store in South Kensington. Positioned as a summer soiree, we encouraged over 350 guests to participate in an immersive beach scene photo moment creatively inspired by designs from Sanda Anderlon.
Guests included: Jeremy Clarkson, Jeremy Jauncey, Sophie Ellis-Bexter, Dan Carter & Emilia Wickstead
Client: Value Retail
Location: The Apartment, Bicester Village, Oxford
Brief: Series Of Private VIP Lunches
To deliver private lunches for a selection of high net-worth clients and influencers. Using the new VIP Apartment as the setting based in the heart of Bicester Village, each lunch was designed around the guest's personal requirements and taste. Guest speakers introduced the events, followed by a personal shopping experience.